As CEO, Henry is the visionary architect of our company’s success. With a strategic mindset and a passion for innovation, he charts the course for our organization’s growth and development. Leading by example, Henry inspires teams to achieve extraordinary results while fostering a culture of excellence. His exceptional leadership and entrepreneurial spirit drive our company forward, positioning us as industry pioneers.

As the Chief Operating Officer (COO) & Co-Founder, Avriel plays a pivotal role in steering the operational aspects of the company while contributing to its foundational vision and strategic direction as a co-founder. Collaborating closely with the executive team, they drive organizational efficiency, foster innovation, and propel the company towards sustained growth and success.

As the Vice President of Health Services, Ramazi holds a role of strategic healthcare management. Ramazi oversees the strategic direction and operational excellence of healthcare delivery within the organization.

As the CEO's assistant, Karolin is involved in every aspect of our company's operations. From strategic planning to day-to-day execution, Karolin helps translate the CEO's vision into action. She oversees operations, manage resources, and serves as a liaison between the CEO and stakeholders. Her role is essential in ensuring the company's success and growth.

As the Vice President for the Middle East region, Yoav leads strategic initiatives and business operations to drive growth and expansion in this key market. With a focus on market analysis, relationship management, and business development, he efforts to identify opportunities, forge partnerships, and penetrate new markets. Leveraging his deep understanding of the region's cultural and economic landscape, Yoav formulates tailored strategies to optimize market presence and maximize business impact.

As the Head of Business Development, Menachem is responsible for driving strategic growth initiatives and fostering partnerships to expand the company's market presence and revenue streams. Through proactive market analysis, innovative approaches, and effective collaboration across departments, Menachem drives business expansion, capitalize on emerging trends, and foster long-term success.

As the Chief Technology Officer (CTO), Ariel is the visionary leader responsible for driving the company's technological innovation and development efforts. Ariel is tasked with evaluating emerging technologies, formulating technology roadmaps, and implementing best practices to drive efficiency and innovation across the organization.

As a Concept Developer in the cosmetics industry, Malky specializes in crafting innovative product ideas and overseeing their development from concept to launch. By blending creativity with market research, Malky identifies consumer needs and trends to create compelling product ranges. By Collaborating with cross-functional teams, Malky ensures that each product aligns with the brand's identity and meets quality standards.

As the Chief Sales Officer (CSO), Orel leads the sales team, develops sales strategies, manages client relationships, analyzes sales data, and collaborates with other departments to drive revenue growth and ensure the company's competitiveness.

As the Marketing and Communications Manager, I am responsible for ensuring our products are effectively marketed and communicated to the world. My role involves strategizing marketing campaigns, crafting compelling messages, and maintaining brand integrity.

As a creative director, Rony is supervising the entire creative process. He works with the creative team to create, plan and deliver a strategic vision for our brands. Rony is responsible for maintain a cohesive visual and thematic style for projects and campaigns.

As the IT Manager, Eli is responsible for overseeing the technology infrastructure and systems that support the organization's operations. Eli oversees the implementation and maintenance of hardware, software, and networking solutions. With a focus on innovation and continuous improvement, Eli ensures that the organization's IT capabilities align with its business objectives and contribute to its overall success.

As the Logistics Manager, Jonathan leads the logistical operations of the organization, overseeing the movement, storage, and distribution of goods and materials. Tasked with optimizing supply chain processes, Jonathan ensures the efficient and cost-effective transportation of products from suppliers to customers.

As the Accountant from Vandelanotte Accountancy Company, Filip is responsible for managing financial records, preparing financial statements, and ensuring compliance with accounting regulations. With expertise in tax laws and financial reporting standards, Filip provides strategic financial advice to clients, helping them optimize their financial performance and meet their regulatory obligations.

As the Executive Assistant, Anna provides high-level administrative support to senior executives and management within the organization. With exceptional organizational skills and attention to detail, Anna manages complex calendars, coordinates meetings and events, and handles correspondence on behalf of executives.